Category: Google Shopping Trading campaigns and product ads based on Merchant Center
The Ukrainian office of Google announced the launch of the Google Ad Products service in Ukraine Google Shopping . This is a visual ad for products on Google that helps users find the right products.
Product Ads contain text, photos, product names and prices, as well as store names and other information. They are powered by Merchant Center , a tool that allows you to upload store and product data to Google and make it available for product ads and other Google services.
To get started with trading campaigns, you need to send product data to the Merchant Center and create an AdWords campaign. In accordance with the campaign settings, ads will be created and placed on Google resources, where potential customers will be able to learn about the company's products.
Fundamentals of Google Shopping Advertising:
- no need to enter ad text or select keywords — just download the product data feed from the Merchant Center, and then Google automatically selects the products that most closely match the user's request;
- Advertising rankings are based on an auction model based on CPC bids, relevance and performance history;
- Payment is made only for clicks on ads, and you can set a daily limit to control costs;
- Display only for requests for which Google can show relevant products, while allowing multiple ads from one seller to be shown.
- Similar to text ads in Google search, you can measure the success of an ad using online conversion tracking tools.According to Google, the launch of product advertisements in each country requires significant resources: you need to make settings for a particular language and to ensure careful monitoring during the beta testing period.“At the testing stage, we started by displaying product advertisements to a small percentage of Ukrainian users to ensure correct processing of requests in Ukrainian and Russian, but now we are gradually increasing the volume of traffic, introducing full functionality, and today any advertiser can enjoy all the advantages of product advertisements, creating a Google Merchant Center account, ”Google reported.
According to Google, product ads work well with text ads.
- 90% visit the site
- 83% make a purchase
- 77% visit product page
- 73% add product to cart
- 75% are looking for a brand
NiKK Internet Marketing Agency Khmelnitsky
- developing a strategy and tactics for promoting a client’s business on the Internet;
- SEO optimization and promotion of websites and online stores;
- contextual and banner Internet advertising;
- advertising in social networks;
- repair and processing of sites and online stores;
- creating turnkey websites and online stores;
- comprehensive service;
- Landing Page;
- subscription service;
- Google Shopping Trade campaigns and product ads based on Merchant Center.
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[/ su_spoiler]Our work on the Google Shopping service Trade campaigns and product ads based on Merchant Center :
